The Michigan State University (MSU) Dairy Club camped out for “The Rock” and spent a day educating students about the dairy industry. “The Rock,” a favorite spot for many MSU student groups, is a rock on the main strip of campus which is painted and guarded daily by students. The MSU Dairy Club took this billboard space to do more than advertise their club.
“The point of Dairy Awareness Day was to promote the dairy industry and also the MSU Dairy Club,” said Jessica Makowski, club member and event organizer. “Many people do not know where their dairy products come from and that was the major reason for the display. It was basically to get the dairy club known to the MSU community as well to promote involvement with students.”
The event featured Holstein calves, free milk sponsored by Country Fresh and give-a-ways from the United Dairy Industry of Michigan and the Michigan Farm Bureau. More than 750 MSU students stopped by to grab some milk and pet the calves.
“We would also like to see cows out there in the future to have a mini ‘I milked a cow booth’ on campus to also give people an opportunity to milk a live cow and register where there milk comes from,” said Jackie Rowley, club president.
Dairy club members were confronted with many different viewpoints from those who stopped by during the event including treatment and health of dairy cows. Members passed out Farmers Care pamphlets from the Farm Bureau and talked about what they did on their own farms to ensure safe and health milk for consumers.
The dairy club wants to continue creating educational opportunities like Dairy Awareness Day to promote agricultural and bring consumers and producers closer together. Plans for an Agricultural Awareness Week are being made by College of Agriculture and Natural Resources students for a larger scale event in the spring.