Progressive Dairyman Managing Editor Walt Cooley
Over the weekend I used Facebook Lexicon to do some interesting social networking research about dairy and dairy products. The most significant reason we as an industry are in a low-price slump is demand for dairy products has decreased. What is interesting is that at the same time demand has decreased chatter on Facebook about dairy, milk, cheese, ice cream and yogurt have too. See how much it has decreased from last year.

Milk


Cheese


This is one of the major components of our diving dairy markets. If cheese were not in oversupply, dairy farm-gate prices would be different.

Ice cream


Yogurt


If dairy products were mentioned more frequently would their demand also increase? Perhaps we could all do a little bit to help the situation by asking everyone we meet, "Have you had milk, cheese or yogurt today?"

I've had two of my three servings of dairy today. Off to get one more.

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Comment by Ryan Curtis on January 12, 2009 at 4:02pm
To add to this post from Walt Cooley, we also looked at the work economy and saw that since October it has done the exact opposite. This may be a no-brainer, but it goes to show what is on everyone's mind. We don't buy what isn't on our mind. It's interesting.

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