Proud to Dairy

Lely celebrates the installation of the 12,500th Lely Astronaut

Almost twenty years after Lely’s introduction of the world’s very first robotic milking system, we are now reaching the milestone of 12,500 installed Lely Astronaut milking robots. Every day these Astronaut systems − almost all of them still running − milk  hundreds of thousands of cows all over the world. Lely wants to celebrate this milestone with a challenging offer.

Use your creativity and win!
To celebrate the historic milestone of 12,500 installed robots, Lely is offering its loyal Lely Astronaut users the opportunity to win a 12,500 Euro* voucher to be spent on Lely dairy products.

How do you win this voucher?

  • Produce an innovative video about your Lely Astronaut and the impact of its installation on your dairy farm.
  • Upload the video on YouTube.
  • Send the YouTube URL to communications@lely.com before November 1, 2011. Be sure to include your name, address and phone number.

All videos will be judged by an international jury of Lely marketing employees, chaired by Mr. Alexander van der Lely, CEO of the Lely Group. The best videos will be shown on www.lely.com beginning November 15, 2011. The winner will be contacted before the 22nd of November, 2011, to be awarded the voucher.

*1) or to equivalent local currency value in non-Euro countries.
2) including VAT, if applicable.


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