Dan Schreiner was born and raised on a dairy farm in Northern Wisconsin, which turned out to be a perfect base for his career. After having obtained a Bachelor’s and Master’s degree in Dairy Science from the University of Wisconsin, Dan worked as a dairy agent and nutritionist. These days, Dan is working for Lely North America as a Farm Management Support (FMS) consultant. Lely covers 35 dealers in North-America and over 120 certified FMS advisors. Recently, a Lely dairy equipment production facility opened in Pella, Iowa, to meet the increasing demand of the North American market.

Dan’s work varies quite a bit which is what makes his job so enjoyable. One week he may spend most of his time online in webinars, assisting farmers with the T4C (Time for Cows) management program and supporting them in reaching their goals, while another week, Dan may visit dairy farmers to provide advice on the spot. In addition, Dan works with external feed and nutrition companies on a regular basis to promote and explain the Lely farm management philosophy.

Dan has the opportunity to work with farms of all sizes and with many different types of forage and ration styles across the USA and Canada. “One of the main success factors for free cow traffic systems is to make sure that the PMR is balanced properly at the bunk to encourage visits. I spend quite a bit of time working with farms and their nutritionists to make sure that the cows visit the robot and reach their production goals,” says Dan. “It’s really rewarding to be a part of the team when producers have to set new goals because the old goals have been achieved.”

Apart from the Astronaut A4 milking robot, Dan is also involved with the Lely Vector automatic feeding system. “I am really excited about the Lely Vector and can hardly wait for the full commercial release in North America. The ability of the system to automatically adjust the amount of feed to the need is a fantastic feature. One of the biggest challenges in the feed program of any farm is to consistently and accurately feed the animals all day every day, and this system virtually eliminates this issue.”

Looking at the future, Dan feels that FMS is one of the most important assets that will set Lely apart from the competition. “Lely’s products are second to none in the market, and in addition a good FMS program aids farms in achieving their personal goals and will set our customers and our organization apart from everyone else. It has been a great experience so far and I am looking forward to see Lely as an organization as well as our farms improve and grow,” concludes Dan.

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