Sunday night while hundreds of Americans watched the Super Bowl there was a little two minute commercial that really stopped me in my tracks. I’m sure most of you have seen it or at least have heard the quote in it at some point, it was the Paul Harvey, “So God made a Farmer” Dodge commercial. Dodge fan or not I think we can still enjoy its message.
(Watch the video here http://www.youtube.com/watch?v=sillEgUHGC4 )
What everyone got to see and hear for two short minutes is the story of the American farmer. I instantly thought of my dad. The hard work, time and heart he puts into not only his work but his life. Farming is not a job, it’s his life. The only thing he has ever known.
I must admit I got a little emotional watching that video. It was such a perfect reflection of a farmer’s life. I have read the quote before but hearing it on one of the biggest TV stages in America made it really special.
I was watching it with my college roommates, who know very little about agriculture, and for a few minutes they got a really good summary of what farming means to me. For two short minutes everyone was quiet and we just watched. They loved the commercial but I’m not sure they found the same value and meaning you and I associated with it.
Paul Harvey’s original speech that was written in 1978 and delivered at a FFA convention still holds value today. And I guess that’s the true beauty of farming. Even with all the technology in the world there are some things that only hard work can accomplish.
The most important thing to me was for two short minutes Americans stopped, listened, watched and hopefully gained an appreciation for the American Farmer. While this was an ad for Dodge I think most Americans can appreciate its message. (I must confess we drive Dodge trucks so this commercial really hit home for me)
I want to leave you with what I think is the most important line from this speech, because I feel family and tradition are the most important elements that contribute to the continuation of farming.
"Somebody who'd bale a family together with the soft strong bonds of sharing, who would laugh and then sigh, and then reply, with smiling eyes, when his son says he wants to spend his life 'doing what dad does’. So God made a farmer”